A fantastic opportunity for a commercially driven sales professional to join a growing food ingredients business supplying some of the best-known brands in the bakery and food manufacturing sector. This role combines account management, customer relationship-building, and proactive new-business development in a fast-paced, collaborative environment.

Internal Sales Representative
Coalville

Full-time, Permanent
08:00 - 17:00 (Flexible by Arrangement)
Competitive Basic Salary + Excellent OTE + Amazing Benefits

Please note: you must be authorised to work in the UK.

About the company

BakeRite is an experienced importer, stockist, and distributor of high-quality, healthy, natural, and free-from ingredients for the specialist bakery and food and drink markets. The business prides itself on delivering world-class service, backed by strong quality assurance standards and a collaborative team culture.

This is a business that values honesty, trust, professionalism, and people who go the extra mile. You’ll be joining a supportive environment where ideas are welcomed, initiative is encouraged, and your contribution genuinely makes a difference.

The role

This is a varied and relationship-led internal sales role focused on nurturing existing customer accounts while proactively generating new business opportunities.

You’ll work closely with the UK & Ireland Sales Manager, Internal Sales Admin and the Marketing Executive to maximise sales productivity by supporting, retaining and growing customer accounts, planning diaries, managing CRM activity, and helping drive new business growth.

The role would suit someone who enjoys balancing customer service, account management, telesales, business development, and commercial coordination in a highly organised way.

Key responsibilities

Manage and develop existing customer & key accounts, ensuring excellent service and relationship management.
Conduct regular Teams meetings with buyers and technical/NPD contacts.
Support NPD-led growth opportunities.
Build strong relationships across procurement and product development teams.
Drive outbound business development through calls, LinkedIn, email outreach, and prospecting activity.
Qualify opportunities and book appointments for the UK & Ireland Sales Manager.
Coordinate samples, quotations, customer actions, and CRM updates.
Maintain accurate pipeline and account reporting.
Support blend conversion and NPD-led growth opportunities.
Help maximise field sales productivity through intelligent diary planning and customer coordination.
Work collaboratively with sales, marketing, technical, and customer support teams.

Skills and experience

Previous experience in internal sales, account management, telesales, customer success, or business development.
Strong communication and relationship-building skills.
Commercial awareness with a proactive and target-driven mindset.
Highly organised with strong follow-up and administrative skills.
Confident using CRM systems and Microsoft 365.
Comfortable speaking with both commercial and technical stakeholders.
Professional, positive, and customer-focused approach.
Experience within food manufacturing, ingredients, bakery, FMCG, or B2B sales would be advantageous but is not essential.

Benefits

Competitive salary and commission structure.
Enhanced pension contributions.
Private Healthcare Insurance
20 days holiday plus your birthday off, plus bank holidays.
Additional holiday allowance for long service.
Flexible working hours by agreement.
Free breakfast and lunch when working in the office and all refreshments.
Smartphone, laptop, headset, portable second screen and additional equipment provided.
Supportive and collaborative working culture.
Opportunity to contribute ideas and help shape business growth.

How to apply for the role

If you feel you have the skills and experience to succeed in this varied and unique Internal Sales Representative role, please apply now, and we will be in touch.

You must be authorised to work in the UK. No agencies please.

This role may also be known as Internal Sales Executive, Account Manager, Sales Executive, Business Development Executive, Customer Account Manager, Telesales Executive, Commercial Executive, Inside Sales Representative, Client Relationship Executive, or Sales Coordinator