Marketing Manager CRM

Drive growth, shape campaigns, and lead marketing strategies that connect communities. Join our client as their new Marketing Manager and play a pivotal role in the future of broadband.

Marketing Manager - CRM
Bath, BA2 – Hybrid (2-3 days per week in office)

• Full time, permanent (40 hours per week)
• £44,000 - £55,000 per annum

Please Note: Applicants must be authorised to work in the UK

Why Join Us?

We believe in rewarding talent - here’s what we offer:

• Life insurance (4x salary)
• Private healthcare
• 25 days holiday + bank holidays
• Pension scheme
• Health, lifestyle & financial wellbeing perks (inc. 24/7 online GP)
• Hybrid working & free onsite parking

About The Client

We’re on a mission to transform connectivity across the South West with our ultrafast, fullfibre broadband. We’re growing fast, and we’re looking for a talented expert to take ownership of our Direct Marketing and CRM strategy and help us achieve ambitious growth.

The Role

In this role, you’ll take the lead in planning, executing, and optimising CRM strategy and campaigns across multiple Direct Marketing channels. You’ll play a crucial role in driving customer acquisition, engagement, and retention while ensuring our customer contact activities directly support our commercial goals. You will work alongside our Sales, Customer Contact and Digital teams to maximise growth.

This is a hands-on role that requires a deep understanding of CRM system operations, campaign management, and cross-functional collaboration. The successful candidate should expect to spend 2-3 days a week in Bath HQ office and occasionally travel to operating regions/markets.

Key Responsibilities:

• Plan and deploy Prospect & Customer Lifecycle Contact strategy
• Build, deploy and track Direct Marketing and CRM campaigns on Hubspot platform (Experience of HubSpot or similar CRM platforms would be highly desirable)
• Innovate and develop Customer Lifetime Management practices through direct marketing channels covering targeting, acquisition, conversion, engagement and retention
• Use data and analytics to target, test, and optimise campaigns to increase conversions and engagement
• Support growth initiatives like referral schemes and partnerships and work to incorporate them into customer lifecycle management strategy

What You’ll Bring:

• 5+ years’ experience in Direct Marketing and CRM (B2C/ D2C/ Subscriptions) Platforms
• Strong, demonstrable, and hands-on CRM skills with knowledge of building & deploying campaigns (HubSpot or similar platform expertise preferred)
• Proven success in achieving customer growth goals through campaign optimisation and data-driven insights
• Confident with extracting insights through analytics tools (Power BI, Tableau, etc.) and articulating strategy/ execution plans on Powerpoint/ Word
• Comfortable working in a fast-paced, changing environment
• Degree in Marketing, Economics, Finance or related discipline
• Previous experience in Subscriptions and/or B2C telecoms/ broadband environments would be an advantage

Be part of a team that’s transforming broadband in the South West – apply today and help shape the future of connectivity.

How to apply for the role:

If you have the skills and experience required for this position, click “apply” today and you will be directed to the company website where you will be able to submit an application form.

You must be authorised to work in the UK. No agencies please.

Other suitable skills and experience include Digital Marketing Manager, CRM Manager, Campaign Manager, Customer Acquisition Manager, Growth Marketing Manager, Direct Response Manager, Retention Marketing Manager, Broadband Marketing Manager, Marketing Communications Manager, Brand Manager.