Senior Marketing Executive

Our client is looking for a proactive Senior Marketing Executive to provide pivotal leadership within the sales and marketing team and implement new strategies to support their continued success.

Senior Marketing Executive
Birmingham, B7 4BS

• Full Time, Permanent Position
• £25,000 - £32,000 per year
• Immediate Start Available

Please Note: Applicants must be authorised to work in the UK

Our client is a specialist supplier & system integrator of commercial TVs, TV Systems, In-Room Entertainment and other technology solutions across UK & Ireland. They are a small but very successful, vibrant company, dealing with a wide variety of clients in the hospitality, healthcare & retail sectors.

Due to our continued success and expansion, we are now looking for an ambitious, results driven Senior Marketing Executive to join our dynamic team.

Key Results Areas:

• Research and planning – research the B2B hospitality industry, our competitors and potential growth areas; propose a strategic plan of action for business growth through digital marketing campaigns; plan the corresponding marketing budget and method of tracking ROI; manage a small team of professionals to achieve success.
• Website management - keep websites up-to-date with the latest products & services and ensure fast & smooth experience for website users.
• Search Engine Optimisation – optimise our websites for SEO following SEO best practices; proactively research opportunities for SEO improvements and increase lead generation.
• Paid Media – manage Google Ads performance to increase lead generation whilst meeting the company’s budget; proactively research opportunities to increase lead generation through paid media.
• Email Marketing –plan and execute email marketing campaigns to maximise lead generation; target key accounts and potential growth segments on the market to generate enquiries and ROI.
• Social Media – plan and execute social media campaigns to increase brand awareness and lead generation; create social media content, such as posts, blogs, videos, etc.
• Direct Marketing – research industry trade shows and networking events to attend, plan and execute pre and post show marketing campaigns, design the stand, organise logistics of building & breakdown and attend the show to support the sales team.
• Printed Media – plan, design and print leaflets, brochures, business cards and any other promotional collateral.
• Reporting – prepare regular reports on sales and marketing performance in line with the company’s marketing budget and ROI.

Job Type: Office-based, 9am – 5pm, Monday – Friday

Skills and Experience:

• Proven relevant experience, preferably at least 2 years in Digital Marketing, ideally within B2B
• Degree in Marketing, Advertising, Business or a related field.
• Strong knowledge of marketing strategies and campaign execution.
• Proficiency in using digital marketing tools such as WordPress, Google Analytics, Search Console, AdWords, Mailchimp and social media scheduling platforms.
• A proactive, results-driven approach.
• Team management experience and the ability to allocate tasks that align to individual skill sets and strengths.
• Excellent verbal communication skills.
• Copywriting ability
• SEO knowledge and experience is essential.
• Attention to detail.
• Strong presentation skills.
• Familiarity with graphic tools such as Adobe Photoshop, InDesign and Illustrator.

Benefits Package:

• Competitive salary depending on experience
• 20 days holiday + Bank Holidays
• Training and Career Progression Opportunities
• Annual performance-based bonuses
• Annual pay reviews 
• Good Transport Links and Free street parking.
• Company pension

How to apply for the Senior Marketing Executive role:

If you have the skills and experience required for this marketing position based in Birmingham, click “apply” today and check your inbox for an email providing more information on how to tailor your application and provide a cover letter or any supporting documents.

No agencies please.

Flat Fee Recruiter is an advertising agency promoting this role on behalf of the employer. You will be contacted directly by the employer and not Flat Fee Recruiter should they wish to move forward with your application. 

Other suitable skills and experience include Marketing Executive, Marketing and Communications Manager, MarComms Manager, Social Media Manager, Sales and Marketing Manager, Commercial Manager, Marketing Jobs Birmingham, Lead Generation Specialist.