Job description – SEO and Digital Marketing Executive

Pat Robson & Co is one of the leading Estate and Letting Agents in the Newcastle-upon-Tyne area and we have an exciting opportunity to join our expanding marketing team.

With over 25 years in the North East Property Industry, Pat Robson & Co Limited cover all areas of residential Sales, Lettings and Property Management, and we take pride in our local knowledge, in depth property market experience and personal service.

The ideal candidate will have the relevant experience across multiple social media platforms, a very good understanding of SEO management and comprehensive experience of using software for marketing purposes and videography. Experience of paid ads such as Google Adwords would be beneficial for this role.

Knowledge of the property industry is desirable, however not essential as full training will be provided.

A driving licence is essential for this role. The use of your own vehicle is desirable, however a company vehicle can be provided for any appointments.

The main responsibilities for this role include but are not limited to:

Executing and managing engaging content across a range of print and digital channels such as: social media, video, blog, email, web and various written content
Conduct page optimisation for search engine marketing
Monitor daily performance metrics with SEO tools
Perform ongoing keyword research, discovery and optimisation for new SEO keywords to use throughout the company website and marketing materials
Change website architecture, content, linking and other factors to improve SEO positions for target keywords
Conduct Keyword research against competitor and customer searches
Generate reports and analysis of SEO campaigns
Implementing a multi-channel content strategy in-line with the business objectives and marketing activity
Design and execute marketing campaigns
Identifying business partnerships with relevant businesses to increase company profile
B2B relationship building – including Universities and any other ongoing sponsorships
Developing a strong awareness and knowledge of the current market, including competitors, within the property sector
Working closely with the senior management team on content creation and strategy, and analysing the content performance in order to optimise and improve
Ability to interpret marketing and social media data and analytics, producing and presenting analytical reports on social media engagement, paid adverts, SEO performance and departmental progress
Manage and attend company events
Oversee company publications
Monitor industry news and keep abreast with any changes in legislation

To be considered for this role you will need:

A degree or equivalent in a similar subject
A minimum of 2 years' experience in a similar role with a proven track record
Strong written and verbal communication skills
Proven experience developing content that increases engagement
Experience with Google Analytics, Google Ads, other social media channels
Proven ability to multi-task and meet deadlines
Experiencing of planning, delivering and publishing optimised SEO content

Salary: up to £34,000 per annum depending on experience

Only applications with a cover letter will be considered